Ethiopian Designer Ruth Girmay: PHOTO[COURTESY]
In the heart of Africa’s burgeoning fashion scene, one designer’s name echoes across the continent and beyond: Ruth Girmay. The Ethiopian visionary has done it again, clinching the prestigious Real Leather. Stay Different. Africa Talent Leather Design Showcase 2024 Most Commendable Award for the second year consecutively. This back-to-back victory, made even more remarkable by an early announcement, paves the way for Ruth to grace the global stage at the upcoming UK showcase.
Ruth’s winning creation, the “Overfishing Bag,” is more than just a fashion accessory—it’s a poignant narrative wrapped in leather. Inspired by the Nile Perch, a species at the heart of Africa’s ecological balance, the bag is a bold commentary on the perils of overfishing. Its design, featuring elements like the fish’s caudal and spiny dorsal fins, speaks to the intricate relationship between fashion and environmental advocacy. Each detail of the “Overfishing Bag” is a reminder that fashion isn’t just about aesthetics—it’s a platform for change.
But what makes Ruth Girmay stand out in a sea of talented designers? She can merge creativity with a cause, crafting pieces that resonate on a deeper level. The thematic challenge of this year’s competition asked how fashion can drive environmental sustainability while preserving design excellence. Ruth’s response was both profound and practical. Her “Overfishing Bag” doesn’t just look stunning—it carries a message about the urgent need to protect marine ecosystems. The judges were unanimous in their praise, highlighting Ruth’s innovative use of materials and meticulous attention to detail.
Tezera Ketema, one of the judges, captured the essence of Ruth’s achievement, stating, “Ruth’s ‘Overfishing Bag’ is more than just an accessory; it’s a powerful statement about the need to protect our oceans and marine life. Her design exemplifies how fashion can be both beautiful and impactful.”
Beyond its aesthetic appeal, the “Overfishing Bag” showcases Ruth’s technical prowess. The design is as functional and durable as it is meaningful, embodying the high standards that have come to define Ruth’s work. Her ability to tackle complex environmental issues through fashion is what sets her apart—a designer not just of clothes, but of conversations and change.
With this latest accolade, Ruth Girmay is set to represent Africa globally. Her early selection for the UK showcase is a testament to her rising influence, and her participation will undoubtedly shine a spotlight on the importance of sustainability in fashion. This event marks another milestone in Ruth’s journey, underscoring the global recognition of African designers who are making waves in the industry.
Yet, the story doesn’t end here. While Ruth’s win has been fast-tracked, the anticipation builds for the remaining awards, including the coveted People’s Choice Award, set to be announced in Addis Ababa this November. These awards will continue to celebrate innovation, sustainability, and the commercial viability of African design.
As the world watches, Ruth Girmay’s journey from Ethiopia to the UK is a powerful reminder that fashion, when intertwined with purpose, drives significant change. Her “Overfishing Bag” is not just a statement piece—it’s a call to action, and Ruth is leading the charge.
